Resonance Consultancy, a leading tourism consultancy firm, has ranked Bangkok as the 30th best city in the world and the second-best in the ASEAN region. The rankings evaluate the most desirable places to visit, live, work, and invest in, based on six ‘P’ categories: Place, Product, People, Prosperity, Programming and Promotion.
The Place category reviews factors such as climate, safety, tourist attractions, and livability, with the Product category taking airport connectivity, museums, university rankings, and event venues into account. The People category rates the labour force participation rate and the educational level of the local population.
The Prosperity category examines factors such as the presence of global leading companies, GDP, employment rates, and income equality. The Programming category takes cultural events, nightlife experiences, quality restaurants, and shopping destinations into account. Finally, the Promotion category takes into account how prominently the city features in online searches, in addition to positive social media reviews.
Government spokesperson Anucha Burapachaisri says Bangkok was also ranked as the second-best city among the 10 member countries of ASEAN. The Thai capital also featured highly on a number of other lists, including the Top 10 Cities in the World for expats in 2022, as reported by InterNations in December, as well as “Best Leisure City in the Asia-Pacific.” by Business Traveller Asia-Pacific.
