Connect with us

Hi, what are you looking for?

HOME // National News // Thailand to welcome Chinese tour groups but focus remains on ‘diversity’

Thailand to welcome Chinese tour groups but focus remains on ‘diversity’

Chinese tourists in Thailand prior to the Covid-19 pandemic. PHOTO: Cosmetics China Agency

Tourism operators in Thailand are ready to welcome the return of Chinese tour groups, after Beijing lifted restrictions on the outbound group tour market. Under the new rules, Chinese tourists will be allowed to travel to Thailand and 19 other countries.

The Tourism Authority of Thailand is forecasting 5 million Chinese arrivals in the kingdom this year. Thailand welcomed 11 million Chinese guests in 2019, the last year of “normal” travel prior to the Covid-19 pandemic hitting. That year, Chinese tourists generated 531 billion baht in revenue, according to a Thai PBS World report.

Responding to concerns about a surge in Covid infections in China since Beijing abruptly abandoned its “zero-Covid” policy, Thai officials say they’re confident in the kingdom’s ability to control the spread of the virus.

Meanwhile, tourism operators say it’s important to keep the focus on diversity of tourists as opposed to relying on one group over all others. Speaking at the “Thailand Tourism Forum 2023: Innovation in Hospitality”, the executive director of Proud Real Estate says she expects the number of Chinese visitors to surge in the second half of 2023.

Proudputh Liptapanlop says the slow return of the Chinese means her company has turned to other markets, including the Russians and the Middle East.

“Although the Chinese are returning, it is vital that we maintain diversity. We must not neglect our new markets, especially the Russians which have exceeded our target.”

Ho Ren Yung, a senior vice-president at the Banyan Tree Group, agrees.

“Before the pandemic, one-third of the Banyan Tree’s guests were Chinese. We are anticipating rising bookings in February as the Chinese tourists return. But we will certainly retain our guest diversity.”

SOURCE: Thai PBS World

Advertisement Phuket Go Advertisement sidebar_1


5 Star Marine Phuket

You May Also Like

Phuket News

Sunday, March 2, 2024 – Phuket weather, sunset times, air quality and tides (7am) A mixed bag of weather this morning, settling down to a...

Phuket News

Tuesday, February 27, 2024 – Phuket weather forecast Increasing cloud today with a corresponding increase in winds from east. The slightly overcast conditions should...

National News

UPDATE: There has been another NOTAM (Notice to Air Missions) issued in the past 24 hours which changes Item 5, which MAY provide an...

Phuket News

While many Russians have been investing in villas and homes in Thailand, there are also thousands of Russians and Ukrainians who are stranded in...