Who are Thailand’s biggest ad spenders? You see their hard work everywhere you go – from the screens above the tracks at the BTS stations, to the hoardings and billboards on the buildings just about everywhere, to the banner ads on the articles you read online. Increasingly they are infused into your daily social media feed.
Some of Thailand’s largest advertising accounts are obvious ones line Unilever, Nestle and Proctor and Gamble – together, the makers of most of the brands you buy each day.
Some of the newer business like GMM CJ O Shopping, Lazada and Shoppee are part of Thailand’s e-commerce push, digital online retail stores that need to lure huge numbers to their sites to receive a small commission as the ‘retailer’.
The most interesting spender for advertising in Thailand this year is the Thai Prime Minister’s office which comes in at Number 13 in the list of the top 20 advertising spenders in the country. So Thailand’s 13th biggest advertiser is the Thai tax-payer.
The listing was compiled by Singapore’s Nielsen Ad Intel yesterday.
Car manufacturer Toyota came in at Number 8 on the list, the only car brand on the list and still ranking as the most popular car maker in Thailand, measured by sales.
1.Unilever (Thai) Holdings
2.Nestle (Thai) Ltd.
3.Procter & Gamble (Thailand)
4.Mass Marketing Co., Ltd.
5.Mono Shopping Co., Ltd.
7.Tri Petch Isuzu Sales Co., Ltd.
8.Toyota Motor Thailand Co., Ltd.
9.GMM CJ O Shopping Co., Ltd.
10.Colgate-Palmolive (Thailand) Ltd.
11. Lazada Co., Ltd.
12. Reckitt Benckiser (Thailand) Co., Ltd.
13. PM Office
14. Shopee (Thailand) Co., Ltd.
15. L’Oréal (Thailand) Ltd.
16. Beiersdorf (Thailand) Co., Ltd.
17. Bangkok Broadcasting & TV
18. Suntory PepsiCo Beverage (Thailand) Co., Ltd.
19. RS Mall Co., Ltd.
20. Unicharm (Thailand) Co., Ltd.