The Thailand Privilege Card Company, which runs the Thailand Elite Card program has undergone a rebranding and repackaging process. The company, operated under the Tourism Authority of Thailand, has phased out its previous 8 membership card options and introduced the new Thailand Privilege Card, with only four packages on offer.
The company is targeting markets in China, Japan, the United States, the United Kingdom, Russia, and the EU, with plans to generate revenue of over 10 billion baht. The company is also eyeing places like India and Saudi Arabia. In particular, according to the promotional material, the programme plans to attract “Frequent International Visitors/ Affluent Investors, Workcation/Digital Nomads, Expats in Thailand, and Retirees.”
There are now four packs with the cheapest costing 900,000 baht for a five year membership. In the Old Thailand Elite program cheapest membership was 600,000 baht for 5 years.
Membership includes benefits such as airport privileges, business investment opportunities, and various leisure, accommodation, and travel perks such as lounge access and limousine service. How much you get depends on what package you opt for.
Membership is categorised into 4 packages…
RESERVE: The membership fee is 5 million baht, with a membership duration of 20 years or more. This option is designed for individuals seeking long-term entry and exit to Thailand. Membership can be renewed every 5 years, and members can earn 120 accumulated points annually for redeeming top-tier privileges, including accommodations, travel conveniences, investments, health, and wellbeing, and more. The RESERVE membership is exclusively available through invitation and is limited to 100 individuals per year.
DIAMOND: The membership fee is 2.5 million baht, with a membership duration of 15 years and exclusive privileges throughout the stay in Thailand. Members earn 55 accumulated points annually to redeem additional privileges.
PLATINUM: The membership fee is 1.5 million baht, with a membership duration of 10 years. Members accumulate 35 points annually to redeem additional privileges.
GOLD: The membership fee is 900,000 baht, with a membership duration of 5 years. This option is curated for individuals seeking short-term entry and exit to Thailand. Members can accumulate 20 points annually to redeem additional privileges.
Interested people still have until September 15 to apply for packages under the old Thailand Elite program.
SOURCE: The Pattaya News
