The Tourism Authority of Thailand says foreign visitor numbers to the kingdom could reach a total of 30 million this year. They claim this would generate revenue of around 2.3 trillion baht.
According to a report from the National News Bureau of Thailand, outgoing TAT Governor Yuthasak Supasorn says that figure would be around 80% of the 3 trillion baht tourism revenue reported in 2019. The actual volume of tourists, based on the estimation, would be around 75% of the 2019 arrival numbers.
So far this year, 15 million international travellers have arrived in the kingdom, a big jump on last year’s 11 million. This is in part due to an increase in visitor numbers from China, up from a monthly average of 300,000 between January and June to 400,000 last month.
From October, with the low season coming to an end, the TAT expects visitors numbers from Europe and the Americas to pick up again.
Meanwhile, the recently announced special holidays drove up domestic tourism figures, with between 20 and 25 million trips a month recorded. Officials say this means Thailand is on course to achieve 2023’s target of 117 – 135 million domestic trips.
The TAT says it will continue its marketing campaigns to ensure number targets are met.
SOURCE: National News Bureau of Thailand
