The Thai government says the Tourism Authority of Thailand will expand its overseas office empire, with plans for new offices in the US and Saudi Arabia. Rachada Dhnadirek says an updated tourism strategy aimed at meeting the demands of the overseas market is part of the policies of outgoing PM, Prayut Chan-o-cha.
According to a Bangkok Post report, Rachada says the TAT has been hard at work attracting visitors from Europe, the US, and the Middle East, and the government expects tourism revenue to reach 1.62 trillion baht by the end of the year.
She adds that according to the most recent data, travellers from Europe, the US and the Middle East are the biggest spenders (when measured as a total stay and not per diem) and tend to stay the longest, when compared to other foreign tourists.
The number of international flights serving Thailand increased between April and October this year and Rachada says the TAT expects 2023’s longhaul visitors to hit 7 million, generating an estimated revenue of 60 billion baht.
Meanwhile, the TAT has plans to open a third US in Chicago, with offices already established in New York and Los Angeles. There are also plans for another TAT office in Riyadh.
SOURCE: Bangkok Post
